I love the Hulu commercials about rotting your brain with TV, a commercial that is completely ironic, but apparently a campaign that worked wonders.
http://www.youtube.com/watch?v=1m71m-LBqFQ
I also am considering the Snickers commercials with Betty White or Franklin
http://www.youtube.com/watch?v=X1Sv_z9jm8A
http://www.youtube.com/watch?v=zLrsCnBvQFo
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I love the use of concession in the Hulu commercial.
I was thinking about the Betty White one too but then thought it was more about stereotyping. Just because a man is grumpy doesn’t turn him into a nagging old lady. I hope that didn’t sound critical, I just can’t stand when a group is put in a negative light.